Great brands, federations, rights holders and athletes are built on experiences that surprise and delight the fan. In our digital world, those experiences now happen in fractions of a second.
SportsCloud provides fan base marketing and data platform solutions for sport organisations. Taking your existing or emerging customer, member or fan database as a starting point, we work with our clients to build a custom-made data management platform, connecting to all your (current and to be created) digital assets. This will allow client organisations to generate unique profiles of fans, of members, of customers or other stakeholders. Beyond building and implementing the data management platform SportsCloud’s expert digital professionals support and mentor organisations to increase engagement with existing fans and new found prospects and harness the power of data to maximum effect. SportsCloud clients include regional and national sport organisations, rights holders of sport competitions and events, sport marketing agencies, elite athletes and brands that are active in sport sponsorship.
SportsCloud is an industry leader in digital sport marketing. We have acquired significant expertise and experience in regard to big data analytics and digital platform creation and use this to develop digital marketing strategies for organisations in the sport industry in a unique way. Digital technology has blurred borders between countries and as such consumer markets. These fading borders offer opportunities to sport organisations to expand their scope of fan engagement, increase their reach into foreign markets, and deepen their relationships with fans. The SportsCloud solution is built on a foundation of international digital standards and privacy legislation to ensure we maximise the global reach of every sport sponsor, sport league, national or international sport federation, sport club or athlete that we work with.
Who are we? We are digital natives, business professionals and genuine sport enthusiasts, with broad business and managerial experience in the international sporting world. Our rapidly growing team combines highly talented young and energetic technology and data professionals with experienced sport and marketing industry professionals, who work as global citizens for leading brands, rights holders, clubs, leagues and athletes. Our team delivers end-to-end strategic solutions – from establishing a data base and platform to mining and monetising the deeper insights generated with micro segmentation tools and marketing activations. We do this with deep knowledge about and passion for sport, because we believe that new technology is applied best when you truly understand the factors at play within sport.
To enable end-to-end solutions we deliver our work in five distinct components:
The digital world has created completely new laws when it comes to achieving success. Precisely because of digitisation, that which is valuable becomes even more valuable: “superstars are getting bigger and bigger”.
Marketing has changed. In the digital age, marketing has extended its scope, transforming from a hands-on organisation into the intelligence hub of the business. This intelligence is built up through listening carefully and analysing what people actually want.
The developments in the field of marketing & strategy are disruptively affected by the digitisation of the world. New technologies appear every day and customers are much more demanding than they used to be. How do you deal with these developments as an organization and where do you start?
Data are the most valuable asset for the sport industry for the coming 20 years. More than ever before, building long lasting relationships and getting to know the sports fan better is very important. Download the lecture "Data management for sports organizations".