For sport organisations, the connection with fans or members is crucial. For sponsors, deep insights into the brand and products preferences of these fans or members is equally important. Those who actively attend events and competitions are relatively easy to connect with but a much larger group of (potential) fans, members or customers who follow (your) sport via many different channels and platforms remain unknown to most organisations. The detailed mapping of this unique fan base of a club, competition, a sponsoring organisation or athlete has tremendous marketing value. In our uniquely designed database (your fanbase), we use state-of-the-art technology that allows profiles of fans to be automatically accumulated and updated (at every digital interaction moment), based on the fan’s personal interests and preferences. We collect data at digital (social, purchase etc.) touchpoints and at live touchpoints such as in stadia and at sporting events. We connect existing data sources and create new, real-time data streams. With these, your new database is continuously enriched with new information, we develop activations that lead to new interactions and loyalty, engagement and commerce transactions are strategically promoted. SportsCloud helps sport develop and implement a data-driven strategy that cultivates innovation and takes your business model into the digital age.