A logical extension of our services to developing a platform and integrating this with the required technologies is the creation of unique content. The digital world offers countless ways to start interactions with fans. We engage fans through games, challenges, polls, quizzes, videos, contests, chatbots and various other novel ways. The main objective of continuous content creation is to make fans return to the platform more often. A strong and frequent connection with fans accelerates the accumulation of data in the fanbase. Beyond this we can also set specific data objectives that deliver important information for your organisation to build further strategies on. For example we may develop an activity that requires the fan to identify their favourite player. This added profile information can then be used in a campaign of a lead sponsor, who in turn can use the players to target segments of fans that follow them as favourites. Incentives and rewards are inextricably linked with fan engagement. That is why we specialise in creating digital loyalty programmes for our clients, in which fans are rewarded for their level of engagement.