This is where the magic of modern marketing and sales technology begins. Proprietary algorithms allow us to personalise marketing campaigns based on the ever increasing data we receive about fans. This creates unique interactions with sports fans. For instance, fans receive the content they actually want first, they feel that they are personally spoken to by their favourite player or they receive a special offer as a loyal fan. This can be done using various channels, from social media to E-mail marketing, from a WhatsApp campaign to in-stadium visit surprises. Benchmarks in the international marketing industry show that data-driven campaigns can increase conversion rates by 10 - 50%. The results that SportsCloud has delivered for its clients are reflective of these figures.