Successful sport organisations use technology that delivers on the organisational strategy in an integrated and efficient manner. Many sport organisations already have a variety of technical solutions for strategic, tactic and operational purposes. However, to build an ecosystem in which different technologies integrate and talk to each other and to the people who need to use the technology is a challenge of a different order. For example, how to make sense of the many interactions that happen in the space of fan customer care, ticket sales, online merchandise sales, the traditional CRM system, ticket sales agencies, social media apps etc? This requires for the different software applications to feed information into a singular and fully integrated data management system. SportsCloud’s data scientists and analysts support such integration. We actively engage our clients in developing their technology stack (the combination of technologies that need to work in concert), and train them to work within this new technological environment and if desired, offer them a place in our specific training programs.