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The digital world has created completely new laws when it comes to achieving success. Precisely because of digitisation, that which is valuable becomes even more valuable: “superstars are getting bigger and bigger”.
Marketing has changed. In the digital age, marketing has extended its scope, transforming from a hands-on organisation into the intelligence hub of the business. This intelligence is built up through listening carefully and analysing what people actually want.
The developments in the field of marketing & strategy are disruptively affected by the digitisation of the world. New technologies appear every day and customers are much more demanding than they used to be. How do you deal with these developments as an organization and where do you start?