Updates

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Publications
Data management for sports organizations'
16 March, 2020

Data management for sports organizations'

Data are the most valuable asset for the sport industry for the coming 20 years. More than ever before, building long lasting relationships and getting to know the sports fan better is very important. Download the lecture "Data management for sports organizations".

News
The Irreversible Blockbuster Trend!
08 October, 2019

The Irreversible Blockbuster Trend!

The digital world has created completely new laws when it comes to achieving success. Precisely because of digitisation, that which is valuable becomes even more valuable: “superstars are getting bigger and bigger”.

News
10 essential data strategies for Sports Organisations
15 August, 2019

10 essential data strategies for Sports Organisations

Marketing has changed. In the digital age, marketing has extended its scope, transforming from a hands-on organisation into the intelligence hub of the business. This intelligence is built up through listening carefully and analysing what people actually want.

News
Disrupt or be disrupted
10 May, 2017

Disrupt or be disrupted

The developments in the field of marketing & strategy are disruptively affected by the digitisation of the world. New technologies appear every day and customers are much more demanding than they used to be. How do you deal with these developments as an organization and where do you start?