Updates

Check out the latest news articles and updates about our day to day business.

Event
A Masterclass about designing a winning marketing ecosystem at your football club
17 June, 2020

A Masterclass about designing a winning marketing ecosystem at your football club

After our inaugural masterclass: 'The Strategic Value of Data for a Football club', it is time to finish the masterclass series 'How to build a data-driven football club'. Do you work at a Football Club, National League or Commercial Brand? Or just curious to learn more about topics like: building a data-driven football club, identifying the strategic value of data, creating your own data marketing infrastructure? Then register now! In this first of two masterclasses, our digital transformation experts will assist you through all steps needed for a successful future in an increasingly digitized world.

Event
A Masterclass about the strategic value of data for a football club'
02 June, 2020

A Masterclass about the strategic value of data for a football club'

After the great success of the live masterclass: 'how to build a data-driven football club' for Dutch and Belgian football, we've decided to take the plunge and go international! Do you work at a Football Club, National League or Commercial Brand? Or just curious to learn more about topics like: building a data-driven football club, identifying the strategic value of data, creating your own data marketing infrastructure? Then register now! In this first of two masterclasses, our digital transformation experts will assist you through all steps needed for a successful future in an increasingly digitized world.

News
Esports and the corona crisis: 5 developments at a glance
02 April, 2020

Esports and the corona crisis: 5 developments at a glance

Although it may seem as if the sports world has come to a standstill, the esports industry keeps developing. Because a large part of the world population remains at home, we can see several exciting developments.

Publications
Data management for sports organizations'
16 March, 2020

Data management for sports organizations'

Data are the most valuable asset for the sport industry for the coming 20 years. More than ever before, building long lasting relationships and getting to know the sports fan better is very important. Download the lecture "Data management for sports organizations".

News
Team Jumbo Visma is full of ambition, both sportswise and digitally!
23 December, 2019

Team Jumbo Visma is full of ambition, both sportswise and digitally!

Last Friday, team Jumbo Visma presented their team at the head office of their new sponsor Hema. It was a presentation that revealed their sparkling ambitions.

News
The Irreversible Blockbuster Trend!
08 October, 2019

The Irreversible Blockbuster Trend!

The digital world has created completely new laws when it comes to achieving success. Precisely because of digitisation, that which is valuable becomes even more valuable: “superstars are getting bigger and bigger”.

News
10 essential data strategies for Sports Organizations
22 March, 2019

10 essential data strategies for Sports Organizations

Marketing has changed. In the digital age, marketing has extended its scope, transforming from a hands-on organization into the intelligence hub of the business. This intelligence is built up through listening carefully and analysing what people actually want.

News
Arsenal wants to speed up its digital innovation
28 November, 2018

Arsenal wants to speed up its digital innovation

It is easy to think that a Premier League club like Arsenal has figured out everything when it comes to ideas for innovation concerning the fans. But Arsenal themselves were a bit more critical. Using Innovation Lab, the club from London wants to break new ground.