A Masterclass about the strategic value of data for a football club'

After the great success of the live masterclass: 'how to build a data-driven football club' for Dutch and Belgian football, we've decided to take the plunge and go international! Do you work at a Football Club, National League or Commercial Brand? Or just curious to learn more about topics like: building a data-driven football club, identifying the strategic value of data, creating your own data marketing infrastructure? Then register now! In this first of two masterclasses, our digital transformation experts will assist you through all steps needed for a successful future in an increasingly digitized world.

New in football: 'The Digital Maturity Grader For Your Club!'

Knowing how to become a data-driven football clubs is important just as knowing your starting point. How digital mature is your organisation?

Based on theoretical research and practical experience at clubs like Ajax, PSV, Willem II, Vitesse, Excelsior and MVV we have developed a unique questionnaire to provide you an answer. Our 'Digital Growth Model For Sports, has a proven track record of assisting clubs, organisations and associations in their transition from analogue to digital-first.

Exclusive offer for all participants working in football!

To start your journey, we’re making this available free of charge. Complete the questionnaire and gain direct insights into the digital status quo of your club in the following areas: strategy, culture, data, technology, processes & people.

But there is more! Complete the questionnaire before the end of this week and we will provide you with an analysis of the results. No strings attached. We will discuss these results with you and your colleagues to help achieving results. Register now and take the next step towards a digital and data-driven football club!


Wed, June 17, 11:00 AM - 12:00 PM (CEST) | 10.00 AM - 11.00 AM (BST)

Masterclass 1: 'The Strategic Value of Data for a Football club'

09.50 | Digital walk-in

10.00 | How big data is revolutionizing sports. Digital will impact every industry, every service, and every corner of an increasingly connected world.

10.15 | The strategic value of data for football clubs. How does data contribute to, i.e. improving brand partnerships, fan engagement, and online and offline sales?

10.35 | Gain insight into the digital status quo of your football club. What´s your football club's digital status quo in the following areas: data, technology, processes, people, content & strategy.

10.55 | Live Q&A session with Peter Sprenger and Mark van Wijnen. Two of our football experts will take the time to answer all your questions.

Excited and curious or any questions?

Mark van Wijnen will be happy to help you. Do you prefer to send an email? No problem.

Mark van Wijnen
Manager Football


📞 + 31 (0) 619037939