After our inaugural masterclass: 'The Strategic Value of Data for a Football club', it is time to finish the masterclass series 'How to build a data-driven football club'. Do you work at a Football Club, National League or Commercial Brand? Or just curious to learn more about topics like: building a data-driven football club, identifying the strategic value of data, creating your own data marketing infrastructure? Then register now! In this first of two masterclasses, our digital transformation experts will assist you through all steps needed for a successful future in an increasingly digitized world.
The role of integrated Marketing and IT to Achieve Ultimate Fan Engagement
Wednesday 24 June SportsCloud will host their second masterclass in the series: “how to build a data-driven football club”.
In our first masterclass we analysed the digital data landscape in football. Now our experts will provide you with everything you should need to know about building a winning digital strategy powered by an underlying marketing IT infrastructure.
In just an hour, we will answer your questions and show the importance of a holistic marketing IT infrastructure, how you can optimize the overall fan experience journey and how to start designing your digital ecosystem.
Like our first masterclass, expect valuable examples from the field which we saw and worked on at multiple football clubs, federations and leagues. Time is precious, so we make sure that you can put gained knowledge quickly into practice.
Masterclass 2: 'A Winning Marketing and IT Infrastructure for your Football Club'
09.50 | Digital walk-in
10.00 | The importance of a holistic marketing IT infrastructure. As fans interact with their favorite club 24/7, through different devices, applications and channels clubs will be pushed to the limit in terms of content and technology management.
10.20 | How to optimize the fan experience journey. Gain insight into the development of a database structure, the enrichment of data and the connection between other data platforms (i.e. CRM and DMP)
10.45 | Getting started with the design of your digital ecosystem. An interactive session with Gijs van Puijenbroek en Sion de Jong. They will guide you in getting started to map the marketing IT infrastructure of your club!